G(U)ESS WHERE!

"Pursuing my PhD at the Graduate School of Economic and Social Sciences was one of the most rewarding experiences in my life." Prof. Qiang Guo, University of southern Denmark

Manuel Trenz

Cohort:
2010
Center:
Business
Thesis Title:
Multichannel commerce: A consumer perspective on the integration of physical and electronic channels
Current Position:
Assistant Professor, Augsburg University
First Placement:
Akademischer Rat, Augsburg University


Publications

2016
Perceived Threats of Privacy Invasions: Measuring Privacy Risks
In:
Proceedings of the Multikonferenz Wirtschaftsinformatik (MKWI)
Authors: Hauff, S. / Trenz, M. / Tuunainen, V. / Veit, D.

2016
How to Succeed with Cloud Services? A Dedication-Constraint Model of Cloud Success
In:
Proceedings of the 78th annual Meeting of the German Academic Association for Business Research (VHB)
Authors: Trenz, M. / Huntgeburth, J. / Veit, D.

2015
Multichannel Commerce: A Consumer Perspective on the Integration of Physical and Electronic Channels
Authors: Trenz, M.

2015
The Flock in the Cloud - How Social Influence Processes Shape Cloud Service Relationships
In:
Proceedings of the 36th International Conference on Information Systems (ICIS) Track: Human Behavior in IS
Authors: Trenz, M. / Huntgeburth, J. / Veit, D.

2015
Multichannel Integration Services: Consumer Decision Making in Integrated Sales Channels
In:
Proceedings of the 36th International Conference on Information Systems (ICIS) Track: E-Business and E-Government
Authors: Trenz, M. / Veit, D.

2015
The Blurring Line Between Electronic and Physical Channels: Reconceptualising Multichannel Commerce
In:
Proceedings of the 23rd European Conference on Information Systems (ECIS)
Authors: Trenz, M.

2014
Understanding the Viability of Cloud Services: A Consumer Perspective,” in Proceedings of the 22nd European Conference on Information Systems (ECIS)
In:
Proceedings of the 22nd European Conference on Information Systems (ECIS)
Authors: Trenz, M. / Huntgeburth, J.

2013
The Effect of Consumer Reviews on Vendor-Related and Market-Related Price Sensitivity (RIP)
In:
Proceedings of the 21st European Conference on Information Systems (ECIS)
Authors: Trenz, M.

2013
The Role of Uncertainty in Cloud Computing Continuance: Antecedents, Mitigators, and Consequences
In:
Proceedings of the 21st European Conference on Information Systems (ECIS)
Authors: Trenz, M. / Huntgeburth, J. / Veit, D.

2013
Analyzing Online Customer Reviews – An Interdisciplinary Literature Review and Research Agenda
In:
Proceedings of the 21st European Conference on Information Systems (ECIS)
Authors: Trenz, M. / Berger, B.

2013
Building Taxonomies in IS and Management - A Systematic Approach Based on Content Analysis
In:
Proceedings of the 11th International Conference on Wirtschaftsinformatik (WI)
Authors: Steininger, D. / Trenz, M. / Veit, D.

2012
When Does Price Transparency Matter? – The Case of Amazon
In:
Proceedings of the 18th Americas Conference on Information Systems (AMCIS)
Authors: Trenz, M. / Veit, D.

2012
Cloud Computing Innovation: Schritte in Richtung einer Forschungsagenda
In:
Proceedings of the Multikonferenz Wirtschaftsinformatik (MKWI)
Pages:
677–688
Authors: Huntgeburth, J. / Steininger, D. / Trenz, M. / Veit, D.

2012
Cross-Channel Services: Enabling Multichannel Retailers to Compete on the Internet?
In:
Proceedings of the 11th Pre-ICIS Workshop on E-Business
Authors: Trenz, M. / Veit, D.

2010
E - Partizipation - Was bringt das „E“ der Partizipation?
In:
Proceedings of the Multikonferenz Wirtschaftsinformatik (MKWI)
Authors: Veit, D. / Trenz, M.

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