Andreas Bayerl was born in Heidelberg and raised in Mannheim. He acquired both his Bachelor's and Master's Degree in Business Administration with a focus on Marketing and Psychology at the University of Mannheim. He spent one semester abroad in the trilingual track of Grenoble Ecole de Management.
During his studies, Andreas interned at well-known international companies. His work experience includes an internship at a consultancy. Additionally, he gained valuable work experience in sports and event management.
Since September 2017, Andreas has been a PhD candidate at the Chair of Quantitative Marketing and Consumer Analytics at the University of Mannheim. As such he is also following the Marketing Track in the structured PhD program offered by the Center of Doctoral Studies in Business at the University of Mannheim. His research focuses on digital marketing with a particular focus on online employer branding.
Why I chose the University of Mannheim and in particular the GESS
I chose the structured program of the GESS at the University of Mannheim, because it provides me with the necessary methodological skills and helps me to acquire the content-specific knowledge required for state-of-the-art research. Additionally, its outstanding reputation together with its world-class researchers build a vibrant environment that is perfect for my future career.