Madeline Barth studied Business Administration with a focus on Marketing at the University of Mannheim. During her studies, she spent two semesters abroad, one at the University of Massachusetts at Amherst, USA and one at Stockholm Business School, Sweden. Madeline gained practical experiences in product management, branding, and strategic marketing, working at several well-known companies in the industries of fast-moving consumer goods, banking, and consulting. Further, she worked as a student research assistant at the Chair of Marketing and Consumer Analytics (Prof. Dr. Florian Stahl). In her master thesis, Madeline examined the contagion of negative emotions in a company’s social media communication and its effect on consumer behavior using a multi-method approach.
- Consumer Behavior
- Marketing Strategy
- Marketing of Innovations
Why I chose the University of Mannheim and in particular the GESS
I think the structured program of the GESS at the University of Mannheim provides a unique opportunity to learn and research in a vibrant academic environment. Further, I like the idea of acquiring in-depth methodological skills and content-specific knowledge before starting off my own research.