G(U)ESS WHO!

"I really enjoy the multinational working and research environment with highly qualified and open-minded fellow students from all over the world." Behnaz Gholami, CDSB

Maximilian Beichert

Year:
2018
Center:
Business
Supervisor:

Maximilian Beichert acquired both his Bachelor's and Master's Degree in Business Administration with a focus on Marketing and Management at the University of Mannheim. He spent one semester abroad at the Grenoble Ecole de Management. During his studies, Maximilian gained experience in research as a student research assistant and interned at well-known international companies. His work experience includes an internship at a consultancy. Additionally, he gained valuable work experience in South America. Since September 2018, Maximilian has been a PhD candidate at the Chair of Quantitative Marketing and Consumer Analytics at the University of Mannheim. As such he is also following the Marketing Track in the structured PhD program offered by the Center of Doctoral Studies in Business at the University of Mannheim. 

Research Interests

Machine Learning

Advertising

Subconscious Preference Formation

Why I chose the University of Mannheim and in particular the GESS

I chose the structured program of the GESS at the University of Mannheim, because it provides me with the necessary methodological skills and helps me to acquire the content-specific knowledge required for state-of-the-art research. Additionally, its outstanding reputation together with its world-class researchers build a vibrant environment that is perfect for my future career.

The best part of being a doctoral student here

To study and to do research in a very heterogeneous surrounding combines two valuable components and constitutes to a unique environment I enjoy working in.

A description of my fellow students

My fellow stundents are highly encouraged individuals from various universities around the world who inspire me in my research and became good friends.


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