"I really enjoy the multinational working and research environment with highly qualified and open-minded fellow students from all over the world." Behnaz Gholami, CDSB

Mengmeng Niu


Mengmeng Niu was born on July 07, 1990 in Beijing, China. Prior to her studies in Germany, she spent four years studying International Politics and Economics at Central University of Finance and Economics in Beijing. In 2012, she started a second bachelor's degree in Business Administration at University of Mannheim and subsequently proceeded with a master’s degree majoring in Marketing and Human Resource Management at University of Mannheim. During her undergraduate study in China, she interned in the marketing communication team at BMW Automobile. From the last semester of her second bachelor's degree in Germany, she worked as a working student in SAP SE across several areas including translation, controlling, and administrative assistance.

Research Interest

Consumer Behavior

Why I chose the University of Mannheim and in particular the GESS

The main reason to choose the University of Mannheim is the great time I have spent there in the last five years, especially the learning structure which gives me the opportunity to combine theories with practical case studies. Besides, professors and tutors are very nice as they helped me a lot when I had questions about the courses. Moreover, the professional environment and the provision of varied courses in different fields attracted me to join GESS.

The best part of being a doctoral student here

It is so nice to work with great people here, they are creative, supportive, and kind. Moreover, GESS offers various courses in different areas which inspire me for my own research.

A description of my fellow doctoral students

My fellow students are international and from different fields. They knowledgeable and highly motivated.

My most challenging experience within the program

Doing research and working at the chair at the same time is not an easy task. It really requires a balance in-between.

My advice for prospective students

Start when you are passionate about doing research and stick to it.