G(U)ESS WHO!

"I really enjoy the scientific diversity and expertise of the GESS student body. It allows us to work closely together, to present our research to each other and exchange ideas." Hannah M. Gringard, CDSS

our Students

Polina Mosolova

Polina Mosolova
Year:
2018
Center:
Social Sciences
Supervisor:

I am a PhD student in sociology, my research is on customer behavior, customer success and trust development in subscription businesses. I seek to create a holistic approach to establishing a trustful customer base in the context of limited personal interactions, such as subscription-based cloud software or app-based insurance.
I hold a Bachelor’s degree from the University of Heidelberg and a Master’s degree from the University of Mannheim. In my master thesis, I analyzed the emergence of self-organization structures in support teams at SAP SE and their relation to team performance in decision making for solving customer problems. I tested my approach to customer behavior identification in multiple industry projects.